AUTUMN / WINTER 2012
Jesen (pronounced "Yesen") is Melbourne based menswear that exists between worlds – smart yet relaxed, stylish yet masculine.
With more interest in the men’s fashion industry than ever before, there has been a wide gap in Australia between the casual
mainstream and the androgynous avant-garde. Jesen wedges itself right in the middle. The label has made name for its
fashion-forward yet unpretentious and, most importantly, wearable garments.
Jesen designer Ivan Budah says that the label tries not to take itself too seriously. “I think Jesen is definitely throwing out
more of a subtle vibe than most,” he offers. “There is nothing overwhelming about the product. It has a basics core and people can relate to it.
I never design something just to move units or to be a part of some clothing revolution.”
By Jean Kemshal-Bell for Broadsheet